Bala Cynwyd, PA

THE KELLY

At The Kelly in Bala Cynwyd, Little Black House reimagined the clubhouse, community kitchen, and model unit through a bold Art Deco-inspired lens that strengthens brand identity and market differentiation. Drawing from 1950s glamour, the design layers velvets, kelly green accents, gold detailing, black lacquer, marble, and statement leopard print to create a theatrical yet refined amenity experience. Streamlined architectural elements and curated finishes deliver visual impact while maintaining durability and functionality for daily use. The result is a distinctive, hospitality-driven environment that elevates perceived value, enhances resident engagement, and supports leasing performance within a competitive multifamily market.